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About Rise Of Merlin
The launch of Prediction.com comes amid a strategic integration phase following Genius Sports’ acquisition of Legend.
It coincided with the beginning of the NFL season in the US, viewed as a peak commercial period for sports data monetisation. Genius also maintains partnerships with DraftKings and FanDuel, both of which signed extensions to remain as NFL partners ahead of this season.
Citizens gaming analyst Jordan Bender wrote in a 16 Sept. note that with the NFL season now under way: “Genius should benefit from increased spending across both traditional sports betting and the emerging prediction market industry.”
About Rise Of Merlin
Corfai Capital Managing Partner and Founder Ben Robinson is even more bullish on the price, pointing to the circumstances in which GiG was able to acquire the business.
“On the numbers GiG has disclosed it looks cheap,” he says. “€16.4 million for 80% implies an EV of €20.5 million against roughly $50 million of run-rate NGR, 30% year-on-year growth and positive cash generation. €6m of cash on day one for a business generating $50 million of NGR tells you who needed the deal.”
Although Bally’s takeover of Evoke may have prompted a slightly discounted price and a quick decision for GiG to buy 888Africa, the continent has been part of GiG’s plans for a while Richards insists. “We received the information memorandum in Q2 2026,” Richards adds. “Africa has long been a market that our CEO Richard Carter has admired and his insight enabled us to move quickly to be able to announce the principal commercial terms at our results at the end of August.”
How to play Rise Of Merlin
The studio has also carried its side-bet layer into the sequel. The slot also introduces a Side Hustles system, which functions as an optional stake increase tied to specific outcomes. Taken together, the expanded upgrades, buy options, and side bets suggest Nolimit City is refining a repeatable framework across sequels rather than reinventing its approach each release.
For players familiar with the first Duck Hunters, the takeaway is continuity with a raised ceiling. For those tracking Nolimit City’s portfolio, the sequel is evidence of a studio comfortable returning to proven mechanical families and layering additional monetization and volatility on top. That pattern fits the broader direction of a slots market increasingly built around recognizable, iterated math models rather than one-off novelties.
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