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About Diamond Fruits
Ultimately, Ahlberg sees the acquisition as opening two possible paths for GiG, with the balance between B2B and B2C likely to depend on how each business performs. “I definitely think this business will become a larger part of GiG,” he concludes.
“And then I guess we will see. I mean if this business really grows fast, then it might become more B2C, but as I see it now, it feels like a kind of a 50-50 story where you have both opportunities there.
“If the B2B starts to grow faster, they might end up doing a bit more of that. If the B2C
does really well, they might end up doing more B2C. So I guess it’s still a bit early to see where it ends up longer term.”
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Since then, annual advertising expenditure by licensed operators has grown substantially and is now estimated to be between £1 billion and £2 billion, accoridng to , the report said.
According to the committee, robust evidence now links gambling advertising to increased participation and associated harms.
Committee Chair Lord Ponsonby of Shulbrede highlighted that, since 2020, the growth of online marketing techniques and associated harms have shifted the debate substantially.
About Diamond Fruits
For reference, Konstakis is no stranger to OpenBet’s business. He has been involved with the business for a while, serving as its president. In this role, he has been closely involved in “driving the operational and commercial execution of the business and shaping its strategic priorities.”
In his new role, Konstakis will be responsible not only for OpenBet’s strategy, but also for its day-to-day business, growth initiatives, and tech priorities. At the same time, he will be tasked with “raising the bar” in how OpenBet serves its clients.
OpenBet emphasized that this change comes at a strong moment for the company and follows its incredibly successful delivery for customers through the World Cup. Throughout the tournament, OpenBet processed 175 million bets totaling $3 billion.
