Itero

About Itero

Industry consultant Jari Vähänen, formerly a senior executive at Veikkaus, estimated the entire business could be valued at up to €4.5 billion following the liberalisation of the market.

Veikkaus is adjusting to a partial liberalisation of Finland’s gambling market under the new Gambling Act, which was ratified in January 2026. 

From July 2027, the company will lose exclusivity over betting and iCasino products, which will become licence-based, while retaining exclusive rights for lottery games, scratchcards, slot machines and physical table games. 

What is Itero?

One of the main concerns is Bill 560/2025, which is currently making its way through the council. The proposal prohibits advertising by betting companies at events in the city of São Paulo. This applies to events organised by public or private entities, whether for-profit or non-profit.

The bill prohibits signs, banners, or display panels in arenas, gymnasiums, stadiums and other sports event venues. It also bans advertising on public transport, such as the side panel, exterior or the rear window of buses. The bill imposes a fine of BRL50,000 ($10,000) and a ban on hosting events for up to two years.

The proposal does not explicitly prohibit the display of betting brands on team jerseys, but some city councillors want to include this in the bill.

What is Itero?

About 1,300 workers represented by UNITE HERE Local 26 and Teamsters Local 25 unions at Encore Boston Harbor went on strike on Friday after their previous collective bargaining agreement expired on 31 August.

In a statement, Wynn Resorts said the unions chose to strike “despite our continued efforts” to negotiate a new deal. Workers are calling for wage increases, healthcare and pension benefits and job security protections. The casino will remain operational despite the walkout. Workers had voted to authorise the strike on 20 August.

“We are committed to finding common ground that is fair, financially sustainable and protects jobs for the long term,” Wynn said.