Beowulf

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The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings. 

The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

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He also pushed back against claims by Dame Meg Hillier, chair of the Treasury Select Committee, who has characterised some industry warnings as “scaremongering”.

Burnham dealt another slight blow to the retail sector recently, by insisting he would scrap “aim to permit” for betting shops as well as insisting that AGCs will now need planning permission to function.

Done questioned how much more of a tax burden wealthy business owners in the UK should bear, noting: “They keep saying those with the broadest shoulders should be paying more tax. Well, how broad do my shoulders have to be? We paid £400 million in taxes as a family last year.”

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Additionally, a new remote betting duty is set to come in from April 2027, which will raise the effective tax rate on all sports betting products except horse racing from 15% to 25%.

Several other operators have responded to the UK tax hikes by announcing shop closures.

In March, William Hill told staff it plans to permanently close approximately 200 of its retail shops in the UK, around 15% of Evoke’s retail estate.