Harvest Wilds

About Harvest Wilds

Sportsbook operators have an inherent advantage over prediction markets in that the former can offer significantly larger sign-up and retention bonuses and gaming companies are leaning into those expenditures this football season.

Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.

“Twelve percent of respondents have switched platforms because another offered personalization aligned with their interests, while 9% said recommendations based on their interests would make them more likely to try a prediction market,” concludes Fullstory.

About Harvest Wilds

A 1% selective consumption tax (ISC) on the value of every online bet has been in force since 1 July 2025, after the original policy was scrapped from proposed regulations in July 2021.

Atucha warns that regulations are often perceived as operator-friendly at the start before governments begin looking to squeeze licensed sectors, likening the process to “boiling a frog”. He has observed similar scenarios in other LatAm markets, with tax increases occurring in Brazil, Colombia and Mexico in the last couple of years.

Rossi believes the ISC in Peru is an example of a government implementing new taxes without truly understanding how the industry works, and the potential impacts on channelisation to licensed offerings.

About Harvest Wilds

The old adage “Everything is Bigger in Texas” does not refer solely to the state’s massive geographic size, which, at 268,820 square miles, ranks as the second-largest state in the US behind Alaska.

Instead, the phrase embodies the ethos of the Lone Star State, where Texans demonstrate a sense of pride and identity that exemplifies the state’s outsized persona. As event contracts proliferate, the adage could be applied to prediction markets, where volume ranks among the highest in the nation. Last Sunday, for instance, trading activity for an NFL matchup between the Dallas Cowboys and the New York Giants topped $208 million across US markets, figures from Aldrin Research show. At Kalshi, volume for the NFC East showdown on Sunday Night Football eclipsed that of any NFL regular-season game last year.

The volume is not only seen across NFL markets, but also on those in college football, which is practically a religion in Texas. When Ohio State faced Texas in a Top 5 matchup on 12 September, volume surpassed 50.7 million contracts traded, according to Odds Shopper, a prediction market tracking site. The robust activity set the stage for an intense legislative hearing three days later in the Texas Senate.